Seminar Goal:  To introduce you to NINE ways to market your business TODAY, during these difficult economic times, that are NOT going to cost you a lot of money, that WILL help you Attract and Retain the Customers you really want.

1. The foundational element of any successful business is to turn your customers into "Raving Fans" of your business.
2. Know who your best customers are & why they are your best customers.
   
3. Create a Unique Selling Proposition (USP) for your business.
4. Develop a Guarantee that will eliminate the perceived risk that someone may have of buying from you.
5. All Marketing Materials should be created to generate a "Direct Response".
6. Never .... sell on "price", Always .... sell on "value".
   
7. Make sure you understand the "5-Ways" that your business can make a profit, and have five working strategties in each area.
8. In easy and in difficult times, use at least Ten lead generation strategies.
9. Understand your Break-even Point for each of your marketing campaign activities.  Test & Measure.